What is the BHIVE™ Employee Advocacy Program?

This program identifies internal brand advocates who actively share authentic employee content to create visibility and awareness of your organization as an employer. It leverages AI to craft concise and engaging content, which is then shared across the social media profiles of participating employees, ensuring a consistent and active social media presence without the need for manual intervention.

Why Does Your Organization Need the BHIVE™ Employee Advocacy Program?

Benefits of Automating Employee Advocacy with BHIVE™

Automating your employee advocacy program with BHIVE™ offers several key benefits:

• Increased Efficiency: Eliminate manual tasks such as content curation and distribution, allowing you to focus on strategic initiatives that drive your HR and talent acquisition objectives.
• Improved Reach: Empower your employees to share your message with their networks, extending your reach and engaging with a wider audience. This helps attract top talent, boost your employer brand, and improve recruitment efforts.
• Enhanced Engagement: Foster a culture of engagement and collaboration by encouraging employees to participate in the advocacy program. This builds a stronger employer brand, increases employee retention, and drives overall business success.
• Anti-Fatigue Feature: The platform avoids brand fatigue by posting a variety of content, ensuring that the audience remains engaged and interested. This is achieved through AI-powered content selection that includes diverse and trending topics.

Key Features of the BHIVE™ Employee Advocacy Program

The BHIVE™ Employee Advocacy Program provides a range of features to streamline and enhance your employee advocacy efforts:

• Content Curation: Curate high-quality content from various sources, ensuring that your employees have access to the best content for sharing.
• Customized Posts: Create customized posts with your branding and messaging, ensuring consistency and alignment with your brand.
• Analytics and Reporting: Track the performance of your employee advocacy program with comprehensive analytics and reporting, allowing you to measure impact and optimize your strategy.

Statistical Benefits of Employee Advocacy

Here are some key statistics that highlight the effectiveness of employee advocacy programs:

• Increased Brand Awareness: Companies with formal employee advocacy programs see a 65% increase in brand recognition and up to 5X more web traffic.
• Improved Recruitment: Employee advocacy programs attract 58% more top talent and enhance retention rates by 20%. Referrals resulting from employee advocacy efforts have the highest applicant-to-hire conversion rate, accounting for 40% of new hires.
• Sales and Revenue Impact: 64% of employees participating in formal advocacy programs report that these efforts create business opportunities and open up new revenue streams. Salespeople who use social selling as part of their strategy exceed their quota 23% more often than those who do not use social media.
• Trust and Engagement: Employee-generated content receives eight times more engagement than branded content and is trusted more by potential customers. 76% of people trust content shared by individuals rather than companies).
• ROI and Efficiency: Large employee ambassadorship programs can generate over $1.9 million in advertising value alone. Automating employee advocacy can save time and resources, allowing HR and talent acquisition teams to focus on strategic initiatives).

Implementing the BHIVE™ Employee Advocacy Program

To implement the BHIVE™ Employee Advocacy Program effectively, follow these steps:

• Onboarding and Training: The program offers straightforward onboarding instructions, supplemented by support via Google Meet for those needing assistance.
• Content Sharing: Empower employees to share content automatically or manually, depending on their preferences. This ensures consistent and active social media presence without the need for manual intervention.
• Monitoring and Optimization: Use the analytics and reporting features to track the performance of your program and optimize your strategy based on the data.

Conclusion

The BHIVE™ Employee Advocacy Program is a win-win for both employees and HR leaders. By automating content curation, distribution, and tracking, this program saves time and resources while maximizing impact. The anti-fatigue feature ensures that the audience remains engaged, and the statistical benefits highlight the significant positive impact on brand awareness, recruitment, sales, and overall business success.